Joel Friant is known for his innovative and creative entrepreneurship, and is very skilled when it comes to creating a product that has mass appeal. He has a wealth of experience in home remodel and real estate and his passion for assisting others in achieving their dreams is evident in the way he does business.
Before coming up with his successful Habanero Shaker product, Friant was buying foreclosed homes, remodeling them and selling them for a profit. He entered into the restaurant world in 1995 and became known as the first businessperson to introduce the concept of fast food Thai to the country, which is why he branded himself at The Thai Guy. Friant also has a love for the taste and health benefits of the Habanero Pepper, which is what motivated him to create his flagship product, The Habanero Shaker.
The Habanero Shaker has become one of the most popular seasonings in grocery store chains in the Washington State area, and Friant experienced the success of this product while still developing his real estate business. He started to learn more about the mortgage business and opened up a lending company in 2003 in an effort to help friends and family members become homeowners.
Following the financial crisis of 2008, Friant developed a passion for discovering the secret to success. He wanted to know why some people are seemingly unable to achieve prosperity while others are. Friant developed a number of theories surrounding this, including the ‘Income Thermostat’ and gained inspiration from the writings of Maxwell Matlz and Wallace Wattles. He also began teaching these theories to others and has several articles that have been published worldwide. In addition to the articles, Friant has conducted a number of seminars to teach others how to be truly wealthy.
In 2012, Joel Friant developed a strong interest in online sales and went through a course that taught him how to effectively sell products on eBay and Amazon. He would then use his online sales skills to sell the Habanero Shaker product, along with a number of other items that were appealing to his audience. After seeing the success of this aspect of the business, Friant also started learning about crypto-currencies and began meeting with leaders in the industry to find creative and effective ways to incorporate this into his business.
Joel Friant is still teaching others how to be successful and teaches a number of creative concepts in his seminars while informing others about the overall benefits of the Habanero Shaker.